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THE ART & SCIENCE OF SEAMLESS EXPERIENCES

THE ART & SCIENCE OF SEAMLESS EXPERIENCESTHE ART & SCIENCE OF SEAMLESS EXPERIENCESTHE ART & SCIENCE OF SEAMLESS EXPERIENCES
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About Me

Kimberly Dunwoody from simplydrkd.com

About the Art and Science of Simplicity

I started the Art and Science of Simplicity because I was unable to find pragmatic content to address the need for simplicity in a complex multidisciplinary world. Education and design have a symbiotic relationship, design without understanding the user’s level of topical literacy is unlikely to succeed.


Experience researchers seek to peek around the corner for the next big idea—for me, these ideas mostly involve finding and teaching users a more simple route from point A to point B. Art and Science of Simplicity is a space to further explore the connection between learning and design as a means to make experiences more equitable.



Other Simple Publications


Using Kano across Enterprise Healthcare UX

Aug 2018   UXPA The Magazine of the User Experience Professionals Association


User Experience (UX) design is thought by many to be a blend of art and  science. Often, designers in large enterprise organizations must find a  balance between these two disciplines within a business culture that  believes success must be quantifiably measurable. Much literature can be  found regarding successful application of Six Sigma metrics to UX  practices to make our work more understandable to our business partners.  After examination of the Six Sigma process, it is easy to see its  affinity to UX; for example, Six Sigma practitioners’ value of data  collection, analysis, and learning is very similar to the formative UX  design process. 

https://uxpamagazine.org/using-kano-across-enterprise-healthcare-ux/


UX Debt in the Enterprise: A Practical Approach

Feb 2015  UXPA Magazine       

As we move forward with these concepts across our organization, we  expect that our company’s products will advance in their UX maturity  and, consequently, pay down their debt. The calculator is a great tool  for modeling this CX/UX transition in a product and reinforcing a user-  and data-centric product culture.

https://uxpamagazine.org/ux-debt-in-the-enterprise/


A Pattern for User-Centric Organizational Change

Oct 6, 2014   UX Matters 

To become customer centric, an organization must
1. Derive its goals from VOC data—listen
2. Communicate these goals broadly throughout the organization—learn
3. Help employees to achieve these goals—act
By  using this pattern for customer-centric organizational behavior change,  UX professionals can position themselves as customer-centric change  agents and create broader-based organizational support for their design  solutions

https://www.uxmatters.com/mt/archives/2014/10/a-pattern-for-user-centric-organizational-change.php


Middle Managers Emotional Perceptions of Customer-Centric Strategies, Policies and Goals

Dec 2014

The results of this study suggest that employees may feel frustrated if  they do not have access to VOC data (listen), have a clear sense of the  firm’s customer-centric vision (learn), and engage in
training to learn how to apply customer-centric behaviors to their daily work (act). This
study suggests that emotions can play a significant role in customer-centric change and
calls for further research to construct support frameworks for customer-centric change
agents.

https://dspace2.creighton.edu/xmlui/handle/10504/47387?show=full

awards

IBM Technical Award Winner 2021
IBM Technical Award Winner Kimberly Dunwoody 2021
Western Union CFO Award
Western Union International Research Award
First Data Corporation Excellence Award Kimberly Dunwoody
Western Union Patent Application Kimberly Dunwoody

Resume & Dissertation

DrKimberlyDunwoodyResume (pdf)Download
MIDDLE MANAGERS’ EMOTIONAL PERCEPTIONS (pdf)Download

Simply Connect

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