My Work
Portfolio
All great strategies align with the market they serve. My portfolio is aligned to demonstrate my interdisciplinary approach to creating seamless brand experiences across multiple industries and experience modalities.
01-Market opportunity design research
DEFINE & PROVE: Role of the Data Translator
DEFINE & PROVE: Artificial Intelligence Clinical Decision Support
DEFINE & PROVE: Artificial Intelligence Clinical Decision Support
Industry: Multiple
Experience Modalities: Data Visualization, Dashboards, Analytics, Machine Learning & Artificial Intelligence
This effort sought to establish the ideal future state of self-service cloud analytics, machine learning, and artificial intelligence healthcare platform. A client asked us to create a strategic vision to help democratize their data.
DEFINE & PROVE: Artificial Intelligence Clinical Decision Support
DEFINE & PROVE: Artificial Intelligence Clinical Decision Support
DEFINE & PROVE: Artificial Intelligence Clinical Decision Support
Industry: Healthcare
Experience Modalities: Data Visualization, Dashboards, Analytics, Machine Learning & Artificial Intelligence
This project sought to understand how physicians keep up with medical literature and help them discover potential treatment options.
02-product & service design research
DESIGN & DELIVER: Analytics, Machine Learning, and Artificial Intelligence Patent
DESIGN & DELIVER: Analytics, Machine Learning, and Artificial Intelligence Patent
DESIGN & DELIVER: Analytics, Machine Learning, and Artificial Intelligence Patent
Industry: MULTIPLE
Experience Modalities: Data Visualization, Dashboards, Analytics, Machine Learning & Artificial Intelligence
This effort resulted in a patent filing of a process that reduced time to requirements from 3 months to 6o minutes by creating a user-centric semantic analytic and AI needs design thinking framework.
DESIGN & DELIVER: UX for Analytics using a Mental Model
DESIGN & DELIVER: Analytics, Machine Learning, and Artificial Intelligence Patent
DESIGN & DELIVER: Analytics, Machine Learning, and Artificial Intelligence Patent
Industry: Healthcare
Experience Modalities: Data Visualization, Dashboards, Analytics, Machine Learning & Artificial Intelligence
This simplified example illustrates how data and analytic literacy can further user trust in analytic, machine learning, and artificial intelligence-driven recommendations.
03-LOYALTY & RETENTION DESIGN RESEARCH
SENSE & RESPOND: Understanding user's relationship with money across cultures
SENSE & RESPOND: Understanding user's relationship with money across cultures
SENSE & RESPOND: Understanding user's relationship with money across cultures
Industry: FINANCIAL SERVICES
Experience Modalities: RETAIL AND DIGITAL
I was hired in 2004 by First Data to set up and scale design research in support of Western Union's (WU) accelerated international expansion. An initial step was introducing the organization to the cultural dimensions initially developed by Dutch cultural anthropologist Geert Hofstede during his time with IBM.
SENSE & RESPOND: Understanding strategic design research maturity
SENSE & RESPOND: Understanding user's relationship with money across cultures
SENSE & RESPOND: Understanding user's relationship with money across cultures
Industry: MULTIPLE
Experience Modalities: RETAIL AND DIGITAL
I have created a Design Research Maturity model to help assess the current effectiveness of organizations and what they need to increase performance. This model offers guidance for more ethical, more empathetic, and more user-centric company cultures.