My Work
Portfolio
All great strategies align with the market they serve. My portfolio is aligned to demonstrate my interdisciplinary approach to creating seamless brand experiences across multiple industries and experience modalities.
01-Market opportunity design research
DEFINE & PROVE: Role of the Data Translator
DEFINE & PROVE: Artificial Intelligence Clinical Decision Support
DEFINE & PROVE: Artificial Intelligence Clinical Decision Support
Industry: Multiple
Experience Modalities: Data Visualization, Dashboards, Analytics, Machine Learning & Artificial Intelligence
This effort sought to establish the ideal future state of self-service cloud analytics, machine learning, and artificial intelligence healthcare platform. A client asked us to create a strategic vision to help democratize their data.
DEFINE & PROVE: Artificial Intelligence Clinical Decision Support
DEFINE & PROVE: Artificial Intelligence Clinical Decision Support
DEFINE & PROVE: Artificial Intelligence Clinical Decision Support
Industry: Healthcare
Experience Modalities: Data Visualization, Dashboards, Analytics, Machine Learning & Artificial Intelligence
This project sought to understand how physicians keep up with medical literature and help them discover potential treatment options.
02-product & service design research
DESIGN & DELIVER: Analytics, Machine Learning, and Artificial Intelligence Patent
DESIGN & DELIVER: Analytics, Machine Learning, and Artificial Intelligence Patent
DESIGN & DELIVER: Analytics, Machine Learning, and Artificial Intelligence Patent
Industry: MULTIPLE
Experience Modalities: Data Visualization, Dashboards, Analytics, Machine Learning & Artificial Intelligence
This effort resulted in a patent filing of a process that reduced time to requirements from 3 months to 6o minutes by creating a user-centric semantic analytic and AI needs design thinking framework.
DESIGN & DELIVER: UX for Analytics using a Mental Model
DESIGN & DELIVER: Analytics, Machine Learning, and Artificial Intelligence Patent
DESIGN & DELIVER: Analytics, Machine Learning, and Artificial Intelligence Patent
Industry: Healthcare
Experience Modalities: Data Visualization, Dashboards, Analytics, Machine Learning & Artificial Intelligence
This simplified example illustrates how data and analytic literacy can further user trust in analytic, machine learning, and artificial intelligence-driven recommendations.
03-LOYALTY & RETENTION DESIGN RESEARCH
SENSE & RESPOND: Understanding user's relationship with money across cultures
SENSE & RESPOND: Understanding user's relationship with money across cultures
SENSE & RESPOND: Understanding user's relationship with money across cultures
Industry: FINANCIAL SERVICES
Experience Modalities: RETAIL AND DIGITAL
I was hired in 2004 by First Data to set up and scale design research in support of Western Union's (WU) accelerated international expansion. An initial step was introducing the organization to the cultural dimensions initially developed by Dutch cultural anthropologist Geert Hofstede during his time with IBM.
SENSE & RESPOND: HR App Concept: AI-Driven Workforce Intelligence
SENSE & RESPOND: Understanding user's relationship with money across cultures
SENSE & RESPOND: Understanding user's relationship with money across cultures
Industry: MULTIPLE
Experience Modalities: DIGITAL
This app leverages agentic AI and a robust knowledge graph to transform workforce data into actionable insights. Grounded in UX design principles and informed by research on employee experience, it connects HR tools into a seamless, intelligent ecosystem, empowering leaders and employees alike.