Our approach
An immersion phase to understand
- The client's current experience with data insights
- Any client workforce gaps or opportunities
A two-day workshop designed to
- Maximize our limited access to stakeholders and consultants
- Gain a deeper understanding of the data insight experience
- A workshop synthesis phase to
- Map the data about the data insight experience and surrounding ecosystem
Crafting a future state story
- Opportunity areas
- A future state journey map
My role in this engagement was to lead design research and to provide hands-on UX strategy and design for the future state story and hero concepts. The other members included:
- Senior Design Researcher and Anthropologist*
- User Experience Designer*
- Project Manager
- Systems Engineer
- Client Account Executive
- Client Stakeholders from multiple organizational disciplines as well as a C-Suite Senior Project Sponsor.
*Indicates my direct reports
Data Translation Journey Current State Journey Map
Job Role Scan (Discover) and Employee Ecosystem (Synthesis)
Background & Role: To understand the role of the stakeholder and their team in the organization.
The Future Role of Data Translators: To understand the relationship between the client’s strategy and its data translator needs.
Unpacking The Current Experience: To understand how the stakeholder and their team shape the current data translator experience, directly and indirectly, the constraints they work within, as well as their perspective on consultant pain points and desires.
Shaping the Future Data Translator Experience: To explore hypotheses and visions for the future consultant experience and the stakeholder team’s role in realizing that vision.
The output of this effort was an archetype ecosystem to demonstrate the current employee experience with data translation.
Pre-Workshop: Synthesis of job scan and initial exploration of how traditional roles are morphing
Discovery Workshop
Focus: Identify key actors and assess opportunities to enhance the future experience from the data translators' point of view.
Purpose: Enable the experience design team to assess and recommend improvements to the data translator experience leveraging existing IBM capabilities where feasible.
Significance: Guide the client to strengthen and differentiate the data translator experience to build relevance for this new data translator role.
Pre-Workshop: Interview analysis, secondary research review, and a rough data translation journey derived from the interview process.
Day 01: Current State Mapping
To explore how the client organization perceives their actions, thoughts, and feelings regarding their current data translation experience and journey.
- Empathy Map
- Stakeholder Map
- Mind Mapping
- As Is Journey Map
Day 02: Future State Ideation
Imagining how and in what ways the data translation role could look like in the future.
- Archetype Empathy Mapping
- Concept Ideation
- To Be Journey Map
- Concept Prioritization & Presentation
- Supporting Archetypes & Ecosystem
The following archetypes were uncovered during research and describe the key actors who support data translation. It is essential to consider these supporting actors to identify the gaps in their support experience today and the vision for the ideal future consultant experience.
Current State Journey Map
The current state journey map is the representation of the consultant's journey from their point of view. It is a tool for understanding the state of affairs by identifying interactions between journey actors, places, artifacts, and perceived pain points and moments of delight.